Financing in 15 minutes
Fundr (by Rabobank)
Fundr truly reimagines financing for small and medium businesses. Bringing a process from 3 weeks down to 15 minutes. With the latest technology in banking, we digitized the business lending process.
Situation
A Dutch bank faced a challenge with its business loan application process, which was overly complex and could take up to three weeks for approval. Entrepreneurs needed a faster, more transparent, and flexible way to explore financing options.
Action
The lending process was fully digitalized using design thinking. The team of three built Fundr from scratch, integrating it into a centralized design system and iteratively optimizing it.
Result
Fundr slashed loan application times from three weeks to just 15 minutes and the resulted in the disbursal of thousands of loans, totaling several billion euros (and counting).
About Fundr
We reduced the request to disbursement process from ca. 3 weeks to 48 hours.
Fundr is a web application
Desirable, Feasible, Viable
Fundr was developed with a three lense approach in order to secure success
Design process
Research
We did interviews to understand user needs, researched competitors, and researched psychological safety for digital banking.
Define
We outlined product requirements using service blueprints, user flows and kept track of research and changes through customer journey maps.
Design
We designed our products in sprints and we set up a design system to collaborate and design our product.
Validate
We user tested our products every other sprint as well made data driven design changes.
Fundr application process
Excerpt from design components
With Fundr I worked on the following topics
PSD2 and data management
Making secure reading and/or uploading financial data a pleasant experience.
Comparing and configuring loans
Making sure financial leases, overdrafts, mortgages, and money loans could easily be compared and configured.
Complex legal structures
Putting together a company tree with shares and ownerships in an intuitive manner.
Sector specific flows
Guiding users who, because of their industry sectors, like agriculture or automative need to fill in specific requirements for their loan.
Financial restructuring and recovery
When unexpected financial troubles occur, people need all the support they can get.
Multi loan offers
Helping users stack loans when applying for numerous loans at once.
Collateral
Flows to make filling in details about your collateral easy and understandable.
Eligibility checks
Helping users quickly find our and understand why they are or are not viable for a loan.
Check your eligibility
Tell us what you want to finance
See your offer
Special thanks to..
Deborah Schrijver
UX Lead
Marnix kickert
UX Designer
Felicia Goh
UX Designer