ING

In short - A revised onboarding experience for investment clients.

Situation and challenge

At ING Bank, the onboarding process for new investment customers was scattered across multiple channels, and not always optimized for mobile web. Customers were often redirected to desktop versions mid-process, causing inconvenience. Additionally, lack of clarity on steps led to high dropout rates and uncertainty.

Discover

In an initial, intense, three day design workshop, we did an initial exploration of what a new employee experience could look like.

Define

We did a serious deep dive into the entire employee experience, and defined what the next standard of a digital employee experience looks like.

Design

We designed a MVP application for Albert Heijn called @AH. In which we bring forward the most used features of the store into one environment.

Deliver

We delivered the application to stores in the entire Netherlands. Where it is now used in almost all Albert Heijn stores.

Discover

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Title

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Title

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Research

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Dan is dat live

Special thanks

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Made with coffee in Amsterdam